"If you can incorporate a TikTok Live while you're actually live on the air broadcasting, there's something really cool about it," he said.
She added: "I noticed a huge spike in the people that were listening to my radio station or that just knew of the radio station.
Like other incumbents in the music world, radio companies are now determining the best way to use TikTok to grow their businesses.
Meanwhile, SiriusXM, which streams over satellite, digital, and via partnerships with auto manufacturers, launched last year a dedicated TikTok radio channel in partnership with the short-video app.
As for the radio talent themselves, they're well aware of the impact that TikTok can have on their careers.